The design of your buisness card

Business cards are a versatile, affordable, and portable way to promote your business and services. Unfortunately, over 90 percent of all business cards are thrown away without a second glance.

Therefore the design of the buisness card is just as important as your logo or any other of your corporate publications. Here are some simple suggestions for those of you who are about to design/re-design your business cards.

Materials used in the design of buisness cards

Who said that all business cards have to be the same? Beginner designers often fall into the trap of using lots of different typefaces on their business cards with lots of different sizes. This is a very common mistake when designing buisness cards. By applying a couple of basic rules to business card design, you will see an immediate improvement and be assured of professional looking cards that reflect your personality/business.

Would you like your own business cards but can't decide on a design? Business cards are the introduction made to many potential customers and should be made to last for a long time. Therefore, have your cards printed on good card-stock. Stunning business cards help your clients remember you always. When an individual takes one of your professional business cards with them, they should take a small piece of the quality service that you are offering to provide them. So paper quality does count.

Your business card could be single or double sided, printed in color or in black and white. The surface could treater with an invisible lamination coating that helps keep your cards looking fresh and clean longer. Other finishing options for your cards include cut-out, shaped or floded cards.

Today you can even have your business cards printed on plastic or metal. One obvious advantage is the longer durability. In the case of plastic you could try to find a print shop that offers recylced plastic, which would enhance the environmental profile of your company. Finally, another option would be business cards with peel-and-stick backing; they look like regular cards but you can stick them on catalogs and other corporate publications.

Logos, colors and fonts for your business cards

Business Cards are the smart way to get your message across. You want your cards to look professional and convey the desired image for your business. Use your own logo, photo or graphic for your cards. You may be handing our 1000's of business cards, so you need a classic logo that will be relevant and command attention for many years to come.

Since The main purpose of business cards is to promote the businesses printed on them, business cards must also include the correct contact information and company branding. But don't include too much information since the receiver won´t read it all. As a general rule, it is the overall aspect of the business card that counts. And leave the back blank; it should be left for notes.

How and where can I design my buisness cards?

These days, custom business cards are so affordable that the cost of having a good looking business cards compared is negligible to any serious enterprise. A good option could be ordering the cards on-line, and you can even design them online which is kind of neat, especially if you want to save time and money. There are several companies that let´s you design your own buisness cards on-line, with lots of color images and layouts to chose from. The business cards are thereafter sent to you whithin days. Choose and design business cards that make you as proud as you are of your business.

Conclusion

I realize that you might have different thoughts about the purpose of a business card but I invite you to spend a few minutes leafing through your own stack of cards and ask yourself: what works. Then transpose this to the design of your own cards. Business cards are an effective and inexpensive form of marketing for your business.

And remember: Business cards should be printed on good, sturdy stock/plastic that will withstand handling and being stuck in a pocket or wallet. Because business cards help your clients remeber you when it counts.